We like that cheap white stuff on our cereal. Milk has always been a loss leader in UK supermarkets for years now. Everyone knows it: The farmers, the processors, the retailers, even the cows…
Dairy Crest has announced the loss of its Tesco milk contract but says this bears no relation to new plans to close two dairies, as it cuts costs to sustain profitability in an 'extremely challenging' liquid milk market.